There are some people who believe that coaching is a process of transference whereby one person with prior knowledge or experience can impart wisdom to others with a goal to optimize performance.

Others think that the coach’s role is to help others release untapped capabilities, to help the person be who they are and what they want to be.

In coaching, managers pass along advice and information or set standards to help subordinates improve their work skills, thus it focuses on abilities.

The skills of coaching apply to a broad array of activities, of course, such as motivating others, handling customer complaints, passing critical or negative information upward, handling conflicts between other parties, negotiating for a certain position, and so on. However, it is almost universal managerial activity.

Skillful coaching is especially important in rewarding positive performance and correcting problem behaviours and attitudes. It is more difficult to implement effectively when employees are not performing up to expectations, when their attitudes are negative, or when their personalities clash with others at the company.

Whenever managers have to help subordinates change their attitudes or behaviors, coaching is required. Managers have to criticize and correct subordinates, but in a way that facilitates positive work outcomes, positive feelings, and positive relationships.

Key topics covered in our Coaching courses are, as follows:

• Coaching Principles and Practices
• The Coaching Process
• Core Coaching Skills
• Coaching Styles
• Team Coaching
• Collaborative Coaching
• Coaching Assignments: Structure and Process
• Emotional Maturity and Coaching
• Ethics of Coaching