Strategic management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives.

It includes the definition of the organization's mission, vision and objectives, developement of key policies and action plans, often in terms of projects and programs, which are designed to achieve the long-term objectives.

Managers have to clearly define objectives and assess both the internal and external situation to formulate strategy, implement the strategy, evaluate the progress, and make adjustments necessary to stay on track. This ongoing process makes the company capable of dealing with competition by: understanding market participants better and filling the gaps.

To understand the true importance of strategic management, managers need to know about the strategy models available and also build a knowledge that has been tried and tested in the last decades.

The way in which the strategy is implemented can have a significant impact on whether it will be successful or not. It consists of competitive moves and business approaches to produce successful performance which depends on the company’s core competencies and core activity. The implementation of the strategy must be monitored and adjusted as needed.

Key topics covered in our Strategic Management courses are, as follows:

• Strategic Management Concepts
• External Environment and Competition
• Internal Environment and Resources
• Strategy-making Processes
• Business-Level Strategy
• Competitive Dynamics
• Corporate Strategy
• Cooperative Strategy and Alliances
• International Strategy
• Corporate Governance and Strategic Leadership