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Nondisruptive Creation: Rethinking Innovation and Growth

In recent years disruption has become the battle cry of business. Disruption occurs when an innovation creates a new market and business model that cause established players to fall.  Not surprisingly, many have come to view disruption as a synonym for innovation. Scores of articles offer advice on how to succeed as a disruptive innovator and how to defend against a disruptive challenger. Corporate leaders are continually warned that disruption lurks around every corner and that the only way to survive, succeed, and grow is to disrupt their industries or even their own companies.

But is disruption the only way to innovate and grow? Is it even the best way? Recent research done by W. Chan Kim and Renée Mauborgne and their analysis over the last three decades suggest that the answer is no. Disruption may be what people talk about, and it’s certainly important and all around us. But researchers found that a single-minded focus on disruption leads companies to overlook another building block of innovation and growth — one that they would argue is more important

That other building block is what W. Chan Kim and Renée Mauborgne call nondisruptive creation, which offers a new way of thinking about what’s possible. It highlights the immense potential for creating new markets where none existed before. This is creation without disruption or destruction. All the demand generated by this kind of innovation is new.

Most companies remain stuck in the mindset that in order to create you must disrupt or destroy. The time has come to fully embrace the idea that you can create without destroying. Nondisruptive creation breaks the existing frame on innovation and growth and allows for a much broader view of how they are generated. It expands the conversation about where real opportunities reside.

For a deeper insight, please, read the most recent article of W. Chan Kim and Renée Mauborgne in MIT Sloan Management Review:

Budapest Energy Summit 2018

Meet us on the Budapest Energy Summit, organized in Hotel Marriott, between 3-6 December 2018!

The four-day long Budapest Energy Summit 2018 is the premier energy conference in the Central & Eastern Europe (CEE) region. More than 300 participants are expected: top energy industry leaders, experts, government officials and policymakers, as well as top executives from the worlds of technology and finance. The Budapest Energy Summit 2018 includes the BEST CLEAN Energy Forum will provide a platform to clean energy players, showing the opportunities and challenges of nuclear power developments, renewable energy, the natural gas sector and alternative fuel solutions. The BEST INNOVATION Hub will give the floor to the most promising technological innovation projects, which are deemed to be the key to decarbonizing the global energy supply. Meanwhile, the WOMEN in ENERGY Conference is a high profile event featuring leading women from the global energy sector.

For more information, please, click on the website of the event:

Digitalisation and its influence on business model innovation

Increased digitalisation has influenced various business activities including business models of companies by enabling various new forms of cooperation between companies and leading to new product and service offerings, as well as new forms of company relationships with customers and employees. At the same time, this digitalisation has put pressure on companies to reflect on their current strategy and explore new business opportunities systematically and at early stages.

Findings of most recent published research show that, whilst digitalisation is generally considered to be important, the value proposition itself as also the position in the value network determine the perceived available options for business model innovation by digitalisation. Moreover, the organizational capacities and employee competences were identified as future challenges that will be faced.

Research has also revealed that representatives of the examined industries perceive both the pressures and opportunities of digitalisation regarding business model innovation; its application and exploitation, however, remain challenging.

To read the full-text article, please, click on the link below:

Organisational changes induced by corporate innovation initiatives in the Hungarian energy sector

We have found in our most recent research that successful coporate innovation initiatives in the Hungarian energy sector might need a new organisational context, often newly established organisations that support innovative culture, as well as organisations that offer a more dynamic structure and strategy.

We have published our results in the Budapest Management Review / Vezetéstudomány.

To read our full-text article, please, click on the link below:

Digitalisation opportunities of corporate knowledge

Meet us at the CEEMAN / International Association for Management Development in Dynamic Societies conference focusing on Digitalization in Management Education and Development, on the 27th of April 2018, Budapest.

We are going to participate with a presentation that sums up our most recent research, entitled 'Digitalisation opportunities of corporate knowledge in order to increase innovation ambitions and operational efficiency'.

Please, find below the detailed programme, as well as the registration form: