Innotica - The Power of Knowledge

CONSUMER GOODS AND SERVICES

Reshaping learning and development

Challenge

British American Tobacco was looking for innovative and highly flexible ways of developing the soft skills of its mid-managers.

Results

We reshaped the current new learning and development approach, integrating blended learning initiatives with a strong technology background. Key drivers behind the program design have been:

Ease of Access

• One gateway through which staff could find out about soft skill development trainings both within and outside the organization, and collaborate with colleagues having similar interests and needs.

Greater Flexibility

• Provide learning and development opportunities for a more diverse workforce with less emphasis on face-to-face trainings.

Reduced Costs

• Costs of classroom trainings and travelling were significantly reduced.

Content in Business Context

• Learning was tailored to embed the customer’s business messages, values and branding.

Modular Approach

• To support future refresher ‘just in time’ training
• Signposting to existing material: to maximize on other areas of investment.

Diagnostics, reporting and feedback

• To align learning and development initiatives with skill gaps, personal development plans, and top management needs.

ENERGY

Knowledge management strategies and succession planning

Challenge

Key talent was about to retire within a couple of years. There was an urgent need for a complex succession-planning program and knowledge retention.

Results

We have developed a knowledge management and succession-planning strategy for MOL in-line with its glocal strategy and global efficiency ambitions of the head-office.

On-line learning and development content has also been developed along a global Business Education Program. One of the main objectives of the program was to provide key talents the possibility to build professional networks within the organization.

We have also developed an upstream knowledge management action plan, to identify key talents and retain their knowledge. Significant knowledge gaps have been filled and succession optimized.

PHARMACEUTICAL AND HEALTH CARE

Optimizing product strategies across key therapeutic areas

Challenge

Brand managers with strong medical and scientific background underperformed competitors in marketing and communication strategies

Results

We helped the client to identify key unmet needs within their therapeutic market segments, as well as their differentiated answers versus competitors.

We also implemented key standards and processes for sales and marketing excellence (e.g. targeting, call quality, organization, marketing and sales interactions, metrics, people and performance, etc.).

Using our innovative consulting approach, we worked with brand managers across different product lines to understand their individual strengths and weaknesses and developed action plans to improve brand performance. Furthermore, we defined and implemented a portfolio of new initiatives supporting our client on its way toward sales and marketing excellence.